MAHAG are one of the oldest VW Dealerships.

1923 – How it all started. From two to four wheels.
The first steps towards success were taken in 1923 by Kaspar Haberl, a successful motorcycle racer. He knows how to combine his passion for motorcycles with a good dose of business acumen, and in 1925 he became an importer of Harley Davidson, Triumph, Norton and Ariel motorcycles. Convinced by the success of the motorcycle trade in the mobile concept, he opened a car dealership for the Opel brand in 1934. It should quickly become the leading dealership in Germany.

Haberl’s wife Katharina does not want to be inferior to her husband’s zest for action and at the same time takes over trading in the new Volkswagen. Haberl & Co. KG already manages two companies.

1952 – a far-reaching decision.
After the turmoil of war, Haberl & Co. KG added Porsche to the sales program with new confidence in 1951. But the multi-brand concept is not welcomed by everyone: Since Opel and Volkswagen are in tough competition, you have to choose one of the two brands. And so the family made a far-reaching decision in 1952, supported by the then 19-year-old junior manager Fritz Haberl. They rely on Volkswagen and therefore part with Opel.

The 1960s – development into a large company.
The company is growing rapidly: In 1960 the company already had over 1,000 employees, and around 700 maintenance jobs were completed every day. But despite these impressive numbers, there is no trace of “anonymous group” at MAHAG: back then as now, personal contact with customers was particularly important. In order to always be close to the customer, MAHAG opens individual businesses in Munich’s districts – this structure will continue to prove itself today. Between 1960 and 1970, MAHAG also built five additional Audi houses.

From 1983 – the variety of brands emerged.
Held & Ströhle joined the group as an associated company in 1983, and in 1990 the SEAT brand enriched the product portfolio. From 1991, MAHAG was also present in the reunited east of Germany. Logical consequence: Skoda complements the variety of brands. From 2004 to 2009, KIA supplemented the concept of the multi-brand house as a missing piece of the puzzle. Once again, MAHAG shows that it is always a step ahead of its competitors.

The group of companies today.
The development of MAHAG clearly shows that the entire company is still in a dynamic process. This process is based on the one hand on economic and political developments, but on the other hand also on the constantly changing strategies of the manufacturers. In order to be able to support such developments, the company must always be at the cutting edge. MAHAG has always recognized market developments at an early stage and reacted accordingly quickly. Today’s group of companies consists of business premises in the economic areas of Munich and Ulm.

Information (translated) courtesy MAHAG.

This page last modified: 2020-03-17