1984 Velvet Red

Country and/or Category: Germany (Inland) | VIN range: not known | S-code(s): S701 |
Extras/Options M-code(s): M183, M184, M218, M258

Paint and Upholstery:

LG3C Samtrote / PS2 (15) Rot/blau velour upholstery facings /  6HG Dunkelblau upholstery leatherette, door cards etc., 7HN Dunkelblau carpet in the footwell and luggage area.

Accent to the paintwork was provided by:
Blau decor stripe underneath the chrome waist line trim 111 853 415
Blau decor stripe with a floral design to the lower body side 111 898 524F (right) and 111 898 525F (left)
Wheels were finished in standardL 91 Silber-metalic (Chromfarben) paintwork fitted with chrome hubcaps and chrome trim rings 111 601 155

Technical Data:

1200cc typ. 111* unbadged

Factory Fitted Optional Equipment:

M183 Hip belts for rear seats
M184 Three-point safety belts
M218 chrome hubcaps and chrome trim rings 111 601 155
M285 Adjustable front seat headrests


Probably one of the best known of the many paint and trim finish designs by Gunhild Liljequist the  S708 Sonderaktion *’VW 1200’ Mit Aussenlackrung ‘Samtrot’, Innenausstattung ‘Rotblau” was only officially marketed in Germany.

A total of 3,200 Velvet Red Käfer were produced by Volkswagen de México, S.A. de C.V., Puebla, Mexico,  for export to Europe.

The initial shipment of 2,600 cars into Germany in 1984 was followed by a second shipment of 600 cars in 1985.

The German Chancellor Dr. Helmut Kohl visited the VW plant in Puebla, Mexico on 10 July 1984 and took part in the festivities on the occasion of the 100,000 VW Beetle for Europe. He sent a festively decorated transporter loaded with Velvet Reds to the port that had handled all the shipments into Germany from Mexico – the port of Emden.

* (The standard factory specification of the Special Bug was consistent with the contemporary Mexican “1200L” export model officially manufactured for sale in Germany between 1979 and 1985. The model differed in small detail ways from the preceding German manufactured 1200L Käfer for the home (inland). The changes included the addition of an electric screen wash system, heated rear window and head restraints as standard equipment.)

Sales Literature:

An A3 sheet folded to make a four page A4 sized full colour brochure was printed for the Velvet Red.

See also 1984 Nostalgia Edition.

Further reading on this website:

Velvet Red website

Brochure courtesy KdF-WAGEN.de Some information provided by Gebrueder Behling and Tim Sewe. Print ad courtesy Alexander V. Rothkirch.

This page last modified: 2023-12-05