1998 Pikabugs
After the success of Pokemon in Japan, Nintendo decided to get America hype about the 1998 introduction of Pokemon with a huge marketing campaign, which included to use of 10 Volkswagen New Beetles. Nintendo...
Category: [ Promotion ]
1977 Beatles Bug
Four cars decorated to promote radio station WAXY Radio 106 out of Fort Lauderdale, Florida, USA. Each car featuring one of the Beatles pop group and won by entering into a weekly crossword puzzle...
Morrell Pride Meats ‘His ‘n Hers’
Morrell Meats of Sioux Falls, SD, USA ‘His ‘n Hers’ Sweepstakes promotion including a 1969 Convertible and ‘for her, the new Automatic Stick Shift sedan with sunroof’. First prize was four Volkswagens and second...
1971 ‘Sonni’ Beetle
Several cars built to promote the German television lottery – ‘Ein Platz an der Sonne’ – from 1971. 1971 saw the start of the ‘Twin City’ campaign created in cooperation with the German Association...
1971 14 Million
The 14 millionth Beetle (a 1302 Super Beetle) rolled off the production line at Wolfsburg in 1971 and accepted by Major Ivan Hirst on behalf of VW (GB). The car was later presented to...
1998 Maynards Wine Gums Convertible
Two Black 1303/Super Beetle Convertible promotional vehicle prizes that were part of a Maynards Wine Gums national competition. Vinyl branding applied to both doors and rear side panels. Andy Sparks in the The Samba...
1992 Pepsico Convertible
Four restored 1303/Super Beetle Convertibles were painted with different designs by designer Annette Grüneberger at Peeters Autolackiererei in Darmstadt-Griesheim, Germany and were the prizes in a promotional raffle by Pepsico. Information/research by Jan Walter.
1997 Mug Bug
Pepsi commissioned in the Fall of 1996 over 200(?) 1969-1974 Beetles with graphics for a forthcoming 1997 promotion for Mug Root Beer. The cars were built by variously chosen restoration shops across the country...
1972 ‘Ballyhoo’/’Colour Card’ Beetle
This double-page centerfold advert is from the UK’s Daily Telegraph magazine, dated 22 October 1971. The advert was to publicise the latest range of ten colours including several much brighter than previously offered. An unknown number of...
1986 Employee Special
100 unique cars produced at the end of Fusca production for VW Brazil’s longest serving employees. Grey interior, clock, radio, heated rear window, special steering wheel sourced from the VW Fox, interior heating, fog...