Paint and Upholstery:
L90E Alpineweiß / JV2 (02) Jeansblau cloth upholstery facings / 41S (02) Blau upholstery leatherette, door cards etc.,
LA3A Marsrot (dunkler) / V2 (02) Jeansblau cloth upholstery facings / 41S (02) Blau upholstery leatherette, door cards etc.,
Accent to the paintwork was provided on Alpineweiß by:
4LB Satinschwarz/rot decor stripe set underneath the black waist line trim and to the lower body side 111 898 524 B (right) and 111 898 525 B (left)
and Satinschwarz/rot “Jeans Bug” logo to the engine lid 111853 687 G
Accent to the paintwork was provided on Marsrot by:
2YB Satinschwarz/weiß decor stripe set underneath the black waist line trim and to the lower body side 111 898 524 A (right) and 111 898 525 A (left)
and Satinschwarz/weiß “Jeans Bug” logo to the engine lid 111853 687 G
As with the previous three European manufactured Jeans Beetle series the Jeans Bug had Rally black (LD3C) external trim including bumpers (with silver trim band), tailpipes, window frames, trim mouldings, headlamp surrounds, engine and door locks, running board trims, aerial, exterior mirror.
Wheels were finished in standard L 91 Silber-metalic (Chromfarben) paintwork fitted with black hubcaps.
Technical Data:
1200cc typ. 111* badged “Jeans Bug”
Factory Fitted Optional Equipment:
MW/VHF ‘Salzgitter’ radio
The Jetta derived gearshift featured the ‘Jeans’ logo.
The denim upholstery and head restraint facings came with white or blue stitching and the front seats had “jeans pockets” to the backrest and a leather ‘Jeans’ patch,
Context:
S704 Sonderaktion *Jeans-Bug* was officially marketed in Germany, Austria, Italy, the Netherlands and Switzerland. For the latter two markets it marked the end of Beetle importation.
A total of 1,000 Jeans-Bugs were produced i by Volkswagen de México, S.A. de C.V., Puebla, Mexico, for export to Europe.
*(The standard factory specification of the Jeans Bug was consistent with the contemporary Mexican “1200L” export model officially manufactured for sale in Germany between 1979 and 1985 (which unlike the previous three European manufactured Jeans Beetle had full headlining etc.,) The model differed in small detail ways from the preceding German manufactured 1200L Käfer for the home (inland). The changes included the addition of an electric screen wash system, heated rear window and head restraints as standard equipment.)
Sales Literature:
A landscape format four page A4 sized full colour brochure was printed for the Jeans Bug.
Further reading on this website:
Jeans Bug Minichamps 1/18 die-cast.
Jeans Beetle web site JeansBeetles.com Brochure courtesy Peter Frost. Alpine White photographs courtesy Tim Sewe