1971 ‘Sonni’ Beetle

Country and/or Category: [ Promotion ], Germany (Inland) | VIN range: not known | S-code(s): not known |
Extras/Options M-code(s): not known

Several cars built to promote the German television lottery – ‘Ein Platz an der Sonne’ – from 1971. 1971 saw the start of the ‘Twin City’ campaign created in cooperation with the German Association of Cities. Cities mobilized their citizens for the ‘place in the sun’. Wolfsburg was the first twin city in 1971 and many other cities followed suit. In 1972 Volkswagen started organised Beetle rallies for the benefit of the television lottery. ‘Sonni’ Beetles given to winners. In 1977 a weekly additional draw was introduced, prizes were cars, travel or colour TV.

Information courtesy Mark Johnson, Jan Walter and some images courtesy Deutschen Fernsehlotterie.

This page last modified: 2020-10-21